Show them what you got!
Now is the best time to get noticed by showing your potential employers or clients what you can do for them before they even hire you. Instead of sending a resume or a portfolio, take a different approach. Assume you are already working for them. Research their needs, find out what they are struggling with, and create something that solves that problem. Then, send that work to them directly, or simply share it online where they can find it.
Imagine you’re a content writer wanting to land a job or freelance gig at a marketing agency. Instead of just listing your skills on a resume, go ahead and write a blog post for their website. Study their style, understand their audience, and produce something that fits seamlessly with their content. Send it to them, or post it on LinkedIn or your own blog, tagging the company. This approach will not only showcase your talent but also your initiative and understanding of their business.
Let’s take the story of Neha, a graphic designer from India. Neha wanted to work with a well-known Indian e-commerce company but didn’t have direct connections. Instead of applying traditionally, she decided to design a new version of their homepage. She created a mock-up that was more user-friendly and visually appealing. Then, she sent it to the company’s marketing head via LinkedIn. To her surprise, they replied, impressed by her proactive approach, and offered her a freelance project. Eventually, this freelance work turned into a full-time job.
This method works because you’re not just talking about what you can do – you’re demonstrating it. People appreciate when someone takes the time to understand their needs and offer a solution before being asked. It shows dedication, creativity, and passion, traits every employer or client is looking for.
Whether you’re a writer, designer, coder, or marketer, this strategy can open doors. If you’re a software developer, build a small app that addresses an issue a company faces. If you’re a social media manager, create a strategy for their Instagram page and share it with them.
This approach also builds your personal brand. Even if the company doesn’t hire you, they may share your work, which can bring other opportunities. Additionally, by posting your work publicly, potential clients who browse through your portfolio may be drawn to your proactive mindset and innovative problem-solving skills.
So, the next time you’re looking for a job, a freelancing gig, or a client, don’t just tell them what you can do—show them. Work for them before you officially work for them, and you’ll stand out from the crowd.